Practice and owner resources to help you

You know otitis isn’t a quick fix, but many owners don’t. To achieve better clinical outcomes and owner satisfaction for dogs with otitis externa, it’s important that a strong relationship exists between you and the pet owner to support an effective treatment plan.

The Lifelong Ear Partnership from Dechra can help you educate owners on all aspects of Otitis within a limited consult time.

We’re all ears

You spoke and we listened

In-depth interviews with practising vets along with results of a survey of vets across the UK and Europe¹ revealed that owner communication is an important and sometimes stressful part of case management. The research also revealed that many vets perceive the level of owner knowledge of otitis is quite low.

You spoke and we acted

To assist you with your otitis cases we have developed owner communication tools for you to use in your practice or refer owners to after the consultation.

Dechra’s Lifelong Ear Partnership owner communication tools have been developed in conjunction with a panel of vets with the goal of helping you with your otitis cases. The resources can help you achieve owner buy-in from owners and assist in them in understanding that Otitis isn’t a quick fix.

The resources include:

• The award winning² 4D ear model – 4d-earmodel.com – which can be used in the consult to demonstrate the various stages otitis can take from a healthy ear to an ear with severe otitis. A fully interactive digital tool designed to help you explain the importance owner engagement with the treatment plan.
• A dedicated pet owner focused, non-product branded website – ear-inflammation.co.uk – covering the why, when and how to work with the vet to manage ear problems:
  • an ear cleaning video, ear management diary and information about why antibiotics aren’t always needed have all been designed to increase a pet owner’s understanding of otitis externa and support the management of their dog’s ear condition.
• An owner focused brochure providing information and links to support them which can be taken home following the initial consult
• Refresh you ear cytology knowledge with the ear cytology series on Dechra Academy – dechra.co.uk/academy – featuring a series of three interactive case studies.

The course consists of handy tips on the full process from greeting the patient to performing and interpreting cytology slides and is supported by a range of helpful materials with tips on how to improve cytology skills.

With three first line ear treatments including the first steroid only treatment, a range of ear cleaners and award winning client support material,  Dechra can help you start a Lifelong Ear Partnership with your clients today. Simply visit www.dechra.co.uk/otitis to access the free tools.